The Business Book

IF the desire to build a business or take over one is on a reader’s mind, I recommend The Business Book. 

It’s written in plain English with graphic designs to help either novice or expert get a simple grasp on concepts such as innovation, borrowing, branding, bench marketing etc… and how to implement them in a practical way.

The author provides an historical calendar with examples of companies who have leveraged ideas and created exceptional brands and theories, passing them down to one owner to the next.